Beam Your Love // Kay Jewelers
We were asked by Kay Jewelers to help promote their Ever Us Collection. A line of jewelry that celebrates everlasting love. So, we built a way for people to create messages of love that would last forever. Beam Your Love let people record a message of love and have it beamed into space to live until the end of time. Every message had a unique trajectory number which Kay Jewelers offered to engrave in any piece of jewelry for free.
We also created an anthem spot to reposition the brand. We Partnered with Peter Thwaites to bring the idea to life. Unfortunately, the spot never aired.
Beam Your Love
Group Creative Director: Rick McHugh
Group Creative Director: Kevin Daley
Copywriter: Tanvi Tandon
Associate Creative Director/Art Director: Kelly Nichols
The Fall
Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley
Associate Creative Director/Copywriter: Amanda Roberts