Hi, my name is Rick McHugh, I’m a copywriter, creative director, and idea thinker upperer.
For the past 20+ years I’ve been in the business of making strategically-driven, creative solutions for world class brands across all media types. I believe in creativity, teamwork, collaboration, results, being scrappy, humble, supportive, and that good work works. I would have much rather played professional baseball, but the curveball gave me fits, so that career pipe-dream ended in college. Most recently, I was tasked with upping the creative ante as Executive Creative Director at HATCH The Agency in Boston. Before that I led creative efforts for several accounts as Senior Vice President // Group Creative Director at Hill Holliday.
Over the years I've been fortunate enough to have my work appear in these award shows:
One Show
D&AD Shortlist
Communication Arts Advertising Annual
Communication Arts Interactive Annual
Cannes Shortlist
Lurzer’s Archive International
Art Director's Club
AICP Permanent Exhibit at MoMA
New York Festivals
London International Awards
Clios
FWA
Webby Awards
MITX
IAB MIXX
OMMA
Radio-Mercury Awards
New England's Hatch Awards
My work has also been picked up by press like Creativity, FastCo, Yahoo, The Wall Street Journal, DigiDay, The New York Times, Adweek, The Drum, BuzzFeed, AdAge, PSFK, USA Today, The Washington Post, Vogue, People.com, Today.com, Entertainment Tonight, The Boston Globe, Forbes, and more.
Some of the accounts I've managed or contributed to include: BMW Motorrad, Frontier Communications, Simple Mobile, Party City, LG, Merrell Shoes, Major League Baseball, John Hancock, Chili's, Dunkin' Donuts, (Red), Bud Light, VH1, Liberty Mutual, Procter & Gamble, HOOD, and NECCO (New England Confectionary Company).
I graduated from Boston University and didn't miss a single home hockey game.
I live west of Boston where the marathon starts with my wife, two daughters, and one very anxious dog.
My contact info: 617-645-0115 or mchugh.rick@gmail.com.