M vs M
BMW M-series cars have been dropping jaws since 1978. Now it was time for that legendary M to be stamped on a new street bike. We did what any gear heads would want to see - pitted the M 1000 RR bike against M3 sedan.
Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley
Motorrad Social
We won the BMW Motorrad business and immediately set out to overhaul their social media channels. What had been a thumb scroll of not much more than motorcycle pictures, we added meaning to their Make Life a Ride positioning. Despite their very modest budget, we increased the brand's social engagement while also contributing to the most successful product launch in the brand's history - the R18 cruiser.
Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley
Copywriter: Alex Smulian
Art Director: Duda Bosnic