Major League Baseball // Web Experience

Brian Wilson's Beard // Major League Baseball

Major League Baseball had a star on its hands, well two stars actually; Brian Wilson and his amazing beard. To kick off the season, we created a fantastical world that lived inside that beautiful mountain of hair on Brian's face.

Here are a couple screen grabs from the site.

Here’s how the site worked.

Launch TV

Brian brought bigfoot as his date to the ESPYS that year.

And he mentioned the characters in his beard after closing out the All-Star Game.

Here are a few of the many videos hiding within his beard.

Creative Director/Copywriter: Rick McHugh
Creative Director/Art Director: Bob Gates