Rick McHugh

Dunkin' Donuts

Dunkin' Donuts started as a regional player and has grown into a legit national power. This is a smattering of work promoting different products that helped introduce Dunkin' to the rest of the country. 

Some stunts and OOH for various products. 

TV campaign launching Dunkin’ oven-toasted breakfast items.

TV and print launching Dunkin’ bagged coffee availability in grocery stores.

TV and print launching Dunkin’ afternoon snack menu.

Copywriter: Rick McHugh
Art Directors: Kevin Daley, Bob Gates, Megan O'Connell