Oh, It’s On // Party City
Party City is stacked to the ceiling with any kind of party supply you could imagine. When we won the business, our goal was to showcase their products in a much more inspirational way. We created seasonal brand work and work for their Super Bowl - Halloween. We also made social videos of quick, easy to make costume ideas of the very latest trending topics in pop culture, and duped the paparazzi into photographing the Queen of Halloween, Heidi Klum, shopping at Party City for her legendary Halloween bash.
DIY Costumes Case Study
The Way You Look Tonight // House Battle // Wonder Woman // Go Big // Heidi Klum
Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley
They’re Coming
Associate Creative Director/Copywriter: Amanda Roberts
Art Director: Alyssa Fishman
DIY Costumes
Copywriter: Becky Brinkerhoff
Art Director: Alyssa Fishman