Rick McHugh

Laundry Battle // LG Electronics

LG was bringing a revolutionary washing machine to market - one that allowed people to do two loads of laundry at the same time. Pretty exciting stuff as far as laundry goes. We kicked off the campaign with a laundry battle in the middle of Times Square with 16ft tall puppets. The TV spot then premiered on the Golden Globes. The film techniques used in the commercial were pretty innovative, so much so a "making of" was shown on Discovery.com.

Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley