Rick McHugh

Not-So-Tasty // Celiac Foundation

Celiac disease is a serious autoimmune disorder that causes a whole host of severe health issues. Problem is, a lot of people confuse celiac disease with the latest gluten-free fad diet. To help educate people, we opened a cupcake shop, with a bit of a twist. We also partnered with Buzzfeed to promote a series of jarring recipe videos.

Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley