The Retirement Rookie // John Hancock
John Hancock was looking for a new way to get people thinking about retirement. So, we created an interactive content series with baseball legend and recent retiree, David "Big Papi" Ortiz, to try and help him figure out what do now that he was retired. The video series was so successful, a TV show was made from it.
Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley