Rick McHugh

Summer Soundtrack // Dunkin' Donuts

There are two unmistakable signs of summer (besides lobster-red sunburned Irish people here in Boston): Dunkin' Donuts iced coffee and music. So, we created the Dunkin' Donuts Summer Soundtrack; a five-city, pop-up outdoor concert series with the help of Spotify. Along with the concerts, microsite, and mobile experience, we created a content series to promote the program with Grammy nominated hip-hop artist Christylez Bacon. His challenge? Create five original music tracks using instruments made only from Dunkin' iced coffee - cups, straws, ice, and coffee beans

Web Experience

Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley