The Helping Menu // Greater Boston Food Bank
Food insecurity is a problem that simply won’t go away. Throw in the pandemic and now inflation, and the issue has only gotten worse. To help raise funds for the Greater Boston Food Bank, we partnered with local restaurants and hid menu items among the appetizers, entrées, and desserts that were actually donations. Items like Chilled Charity, Braised Giving, and Sweetened Kindness hit hungry patrons in the belly, and heart while they order. Then all they have to do is add any of the menu “items” to their bill, and a donation goes directly to the food bank.
Social posts were designed for restaurants and the food bank to use to help promote and amplify the program.
Executive Creative Director/Copywriter: Rick McHugh
Art/Design: Joe Krikava