The House that Runs on Dunkin' // Experiential

The House That Runs on Dunkin’ // Dunkin’ Donuts

Everyone knows that America runs on Dunkin’ Donuts coffee. And now, the home can too. To promote DD’s bagged coffee, we built a home that runs on coffee. Literally. Using 65,000 pounds of spent Dunkin’ coffee grounds, we created a bio-fuel that powered a custom, premium, 275-square foot tiny home. Olivia Wilde helped introduce it to the world in New York City’s Madison Square Park. The house was then moved to a secluded beachfront spot in New England and made available to the public on Airbnb for the price of a bag of Dunkin’ coffee per night – just $10. The listing sold out in 5-minutes.

Group Creative Director/Copywriter: Rick McHugh
Group Creative Director/Art Director: Kevin Daley