Visit the Pin // City of Boston
The mayor of Boston was freaking out because the economy was hurting and people we're using the word "stay-cation." He wanted to remind budget-concious folks that Boston had tons of great stuff to do - for the day, the weekend, or even longer. We posted these 12ft high map pins at points of interest all over town. If you came upon one, you could text to get more information on that location or other fun stuff to do within walking distance. The effort was also promoted with OOH and print.
Creative Director/Copywriter: Rick McHugh
Creative Director/Art Director: Kevin Daley